The Importance Of Higher Education - 745 Words

The United states provides free public education for students kindergarten through the twelfth grade. Going to school for these years is now becoming a necessity, but now so is college too. In order to make a career for ones self it is necessary for them to attend a university, so wouldnt you say one needs college in order to make a career for yourself. Higher education is important because it can pave the path to a better economy and society, starting a career, and ensuring a better life, that is why going to college should be free. Education is one of the most important things we can give ourselves. It determines how far we can go in life, and our levels of success. Having an education will help people find better jobs that pay well,†¦show more content†¦Ã¢â‚¬Å"But high costs also leave some college graduates with levels of debt that hamper their abilities to attain at least a middle-class lifestyle† (Redd 2017). This is why a lot of people end up move home after gra duating. Yet with the cost of college tuition being so high this discourages people from wanting to further their education. Some families are not able to afford the high price tag of college. Having access to free higher education will eliminate students struggling after graduating to pay their loans off, ensuring a more stable life. Every person should have the right to have access to education. If everyone had access to higher education the public at large will be more educated thus having educated workers. Having workers that are educated attracts more future employees. With having an educated public there would be more concern with bettering their jobs and their lifestyle. The country as a whole would do better with people graduating from college and start working, rather than just graduating from high school and begin working. The class gap would shrink in size because with everyone having access to free higher education there will be better jobs for everyone. Students attend ing a university are not just learning the technical skills that employers look for. They are asking the questions that need to be asked and creating new ways to think about things from all angles, giving people the competitionShow MoreRelatedImportance Of Higher Education1106 Words   |  5 Pages Higher Education is Necessary Higher education, it is vital for success, a better future, and the key to many opportunities. This has been what we have been told our entire life, but is it true? Is higher education necessary? These are the questions that pop into the heads of many college students every time they must write a paper or have a hard test coming up. Is it really worth it? Should I stop? Then the answer to all these questions come flying to their heads, and they continue writing thoseRead MoreThe Importance Of Higher Education1516 Words   |  7 Pagesof a higher education and question the importance of obtaining a college degree. However, attaining a college education offers opportunities for graduates that can not be received without it. Unlike previous generations, students who graduate high school today are not able to acquire the several well-paying jobs that were once offered. Today, graduating college compares to the importance of graduating high school decades ago. America has turned into an economy built on knowledge, and a higher educationRead MoreThe Importance Of Higher Education719 Words   |  3 Pages The Importance of Higher Education An African Proverb once said â€Å"If you think education is expensive try ignorance.† This statement rings true today in relation to higher education. The importance of higher education cannot be stressed enough. A longer and happier life are just two of the things college graduates have over non college graduates. College graduates are more likely to have job satisfaction and security throughout their lifetime. One must see college as an investment in themselvesRead MoreThe Importance of Higher Education768 Words   |  4 PagesThe Importance of Higher Education | In the view of most Americans, a college education has now taken on the importance that a high school education had in the past, and has become a necessary ingredient for a good job and comfortable lifestyle. This value is shared even more widely among African-American and Hispanic parents.* * 84% say that it is extremely (37%) or very (47%) important to have a college degree in order to get ahead.1 * 87% strongly (68%) or somewhat (19%) agree thatRead MoreThe Importance Of Higher Education1738 Words   |  7 PagesAlthough there are many students who participate in higher education like college, it is not a universal normality. Even so, college is universally credited as the place that helps people reach their definition of success. College is a step in the right direction as many people will note. It is a place that educates students in a specific field they hope to make a career out of. College has a stigma though, it is thought of as a place that produces robots of society; highly educated, skilled, andRead MoreImportance of Higher Education1525 Words   |  6 PagesHigher education is the foundation for growth within our global economy. Students who properly utilized the system to its fullest extent, garner life altering skills and abilities. These skills, which are often transferable from industry to industry further, enhance the quality of life for society. Many of t he worlds brightest students help create, lead, and establish many of the worlds dominant organizations. These organizations, in turn, create goods and services that provide a compelling valueRead MoreThe Importance Of Higher Education1827 Words   |  8 PagesOver the course of a students education they are told by teachers, counselors, and family members that college is the way to success. Students are told that college is the way to getting a stable job which leads to a stable life. The price of a higher education is very high and continues to increase. An average public in-state college tuition in 1997-1998 was around 3,200 dollars a year. This school year the average public in-state tuition has risen to 10,700. The problem is that students are beingRead MoreThe Importance Of A Higher Education Degree Essay1578 Words   |  7 Pages With each passing year, the importance of a higher education degree becomes more and valuable. Most jobs now require applicants to have Bachelor d egrees, and the need to be educated has never been more important for personal wealth and satisfaction. Fortunately, access to higher education has increased, thus making it possible for individuals to have the opportunity to pursue a higher education degree. However, even though access has increased, equal attainment of a college degree has not followedRead MoreThe Importance of Freedom of Speech in Higher Education781 Words   |  4 Pagesopinions. This right is always important but in higher learning, it is essential. Without freedom of speech the whole idea of higher education would just be a contradiction. When an institute of higher education tries to resist this right the whole purpose of the institute becomes contradicted. One needs their right to freely speak their mind for higher education to be a successful venture. The right to free speech is essential in higher education because it gives the individual the chance to fearlesslyRead MoreThe Importance Of A Higher Educati on Is Valuable For Its Learning Potential1336 Words   |  6 Pagestopics that we come across. But, the biggest question that anyone can ask is: â€Å"What is the purpose of a higher education and why do I want one?† The answer is vast and complex. It varies from person to person, nation to nation, and era to era. Underlying each of these, and at the heart of every response, is a core set of reasons that tie them all together. At its most basic point a higher education is valuable for its learning potential. As students, we are offered the chance to gain a broad sense

Comparative Reading Analysis - 1011 Words

Comparative Reading Analysis There are different ways to analyze every piece of what we read. There are different structures, visual cues and stylistic differences among each text. Coming up, we are able to take a look at three different articles all weighing in on the same subject: cheating. From these articles we will be able to analyze each style of writing that each author portrays. We will also be able to compare and contrast these articles through something most commonly known as comparative reading. Most students think it is okay to cheat because they know that others around them are doing it as well. In â€Å"Curbing Cheating, Raising Integrity†, â€Å"Schools for Scandal†, and â€Å"Academic Dishonesty: Perceptions of Business Students† we get†¦show more content†¦Looking at these articles we obviously know that they each have a common theme: cheating. Each of these articles shows cheating from a different perspective. The first article uses a more basic view, while the sec ond uses more of a business look at cheating. The third article gets the most technical, with research and lots of statistics. However, from the third article â€Å"Academic Dishonesty: Perceptions of Business Students†, the information was hard to follow because the structure was a research data setup for studying purposes. I believe this article would lose attraction from its readers as they read more and more of the article especially because sometimes the structure is all that attracts a reader to an article and comparative reading has showed us just this. We should think about taking the time each day to study and do well so we do not have to result in cheating. Is cheating really necessary? Sure, just because others around us may cheat does not mean that we need to either. In this case, we need to learn to not follow by example. We should also ask: what constitutes as cheating? Is it okay to get help from a friend with homework? How far can we go without it being considered cheating? Just how far is too far. Another question that we should think about is how much trouble we can get in for cheating? If there are not severeShow MoreRelatedCasual Comparative-Research1671 Words   |  7 PagesCHAPTER 12: CAUSAL-COMPARATIVE RESEARCH CAUSAL AND COMPARATIVE RESEARCH: DEFINITION AND PURPOSE -Causal-comparative research is sometimes treated as a type of descriptive research since it describes conditions that already exist. †¢ -Causal comparative research attempts to determine reasons, or causes, for the existing condition †¢ -In causal-comparative or ,ex-post facto, research the researcher attempts to determine the cause, or reason, for preexisting differences in groups ofRead MoreGender And Education : Comparative Education937 Words   |  4 PagesCritical Memo 2 Gender and Education – Kara Janigan and Vandra Lea Masemann Gender and Education in Comparative Education In the field of comparative education, studies surrounding girl’s schooling in the developing world, specifically in sub-Saharan Africa, raises questions about the relevant of gender parity as a means to obtain educational equality. The number of out-of-school children consisted of disproportionately of girls in many countries in sub-Saharan Africa. Thus, comparativists oftenRead MoreGender And Education : Comparative Education953 Words   |  4 PagesGender and Education – Kara Janigan and Vandra Lea Masemann Gender and Education in Comparative Education In the field of comparative education, analysing the ways in which teaching and learning can be gendered is an important topic of discussion. Recent studies surrounding girl’s schooling in the developing world, specifically in sub-Saharan Africa, raise questions about the relevant of gender parity as a means to obtain educational equality. The number of out-of-school children consisted ofRead MoreThe Examination And Arrangement Estimation Of Student Performance Data That Originate From Testing The Psychological Abilities Of Students1519 Words   |  7 Pagesthen be utilized to enhance the execution of low-setting nations. Introduction Comparative education has as it goals that of depicting educational systems and procedures in addition to help with the improvement of education processes and practices. It likewise displays the connections amongst education and society and institutes global explanations about education that is legitimate in more than one nation. Comparative education additionally develops our comprehension of our education and societyRead MoreAn Evaluation Of Intervention ( Rti ), An Evidence Based Intervention Design1053 Words   |  5 Pagesthe weakest skills because of the high degree of practice and repetition (p 522)†. They also explored students’ reading score because students would be missing some of their reading instruction; and the strength of the impact of the number of lesson completed. The finding correlated with the efficacy trial outcome favoring the intervention group. Summary The exploratory and comparative research was used. A matched-pair design randomly assigned schools. The authors chose to use a large-scale randomizeRead MoreMy Writing : The Secret Of Change853 Words   |  4 Pagesmy writing through my thesis statements, use of transitions, and introduction paragraphs. As the year has gone by, my theses statements have improved greatly. At the start of the school year, I did not know what a thesis statement was. In â€Å"Summary-Analysis of Give the Girls a Break by Nancy Gibbs† my thesis was: â€Å"She took a wholly different view on it than most† (Moine). This is not a thesis. It did not tell what I was going to write about and was quite vague. If a reader just read this statement theyRead MoreNationalism and the Imagination by Gayatri Chakravorty Spivak555 Words   |  3 Pagesmeaning of Spivak’s Nationalism and the Imagination, before contemplating on killing your self like me! The video is entitled Nationalism and the Imagination by Spivak, user cecywk. The video is a condense analysis of Spivak’s Nationalism and the Imagination where Nationalism, Subaltern and Comparative Literatures are explained. http://www.youtube.com/watch?v=blOSL2WRwk4 Nationalism the Imagination was a talk written by Gayatri Spivak. She presented this talk to the teacher’s of humanities at theRead MoreM3 Research Design Critique Report1596 Words   |  7 Pagesmentoring students in a reading class and the achievement on their Aims-web reading comprehension and fluency scores. The correlational design would be useful to determine to what degree if any exists. In a correlations study there can be a relationship between two or more variables. This type of research uses a correlation coefficient to explain relationships or show a lack of relationship between the variables. 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Within my portfolio I have chosen to include my Response to an Argument Essay and my Comparative Ad Analysis Essay. I based my conclusion of essays to consist of on an idea showing that once I was able to analyze a situation, such as I did within my essays, I was able to not only respond to an argument, but also identify, describe and analyze different

Essay on Poverty in Social Classes - 659 Words

Poverty in Social Classes The world contains a lot of societies, cultures, and classes. Each household belongs to some social class that represents their level of education, their work position, and their financial status. These different classes have created a conflict between people. It fills rich peoples minds with the thought that poor people are criminals, and that conflict ended up with creating poverty. The authors Gilbert, Kahl, Magnet, and Gans are discussing the important causes and reasons that created poverty in comparing and contrasting these points with each other. Weber believes that educated people are more likely able to make a better society than non-educated ones. This is seen when the authors say, Weber was†¦show more content†¦Crimes were created from this class throughout the years. In contrast, the authors say, So even as men regained a measure of security from criminal impulses that had arisen among them, the unjust inequality of wealth that had given the birth to crime in the first place was institutionalized in society at the very moment of its foundation. (qtd. in Gilbert and Kahl 449). This shows the belief of the authors that the underclass people are more likely to be criminals than happy secure people. Magnet alludes to statements made by Plato, St. Augustine, Hobbes, Burke, and Freud and points out that each of these thinkers concluded as men come from the hand of nature, they are instinctively aggressive, with a built-in inclination to violence (451). Magnet, though, examines povertys underlying causes, identifies the conditions necessary for its reduction, and offers the more sensible analysis of the condition. On the other hand, Gans, however, sees things differently. He believes poverty is caused by mainstream society, which suppresses the poor and creates a social climate hostile to the poor. Clark takes an utterly uncompromising tack. Crime among poor blacks... flows clearly and directly from the brutalization and dehumanization of racism, poverty, and injustice. (qtd. in Magnet 450). In contrast, Gans believes that black troubles and misbehavior are caused more by povertyShow MoreRelatedSocial Stratification And Social Class1205 Words   |  5 PagesIndividuals within a society are grouped into certain rankings that is based on their wealth, income, race and education known as the social stratification. Sociologist use this to determine the social standings of individuals within a society. Social stratification can also appear in much smaller groups. These groups such as the work place, schools, and businesses can â€Å"take the form of a distribution of power and authority down the ranks†. (Cole, 2017) The Caste system is also another form of stratificationRead MorePoverty : The Gulf Coast810 Words   |  4 PagesPoverty can change how people act and the way that they live in society. Poverty can also stand for the experience someone may lose by living the same way as everyone else around them. Poverty can mean different things such as lack money and ex perience, but all types of poverty can limit what a person can do such as in the short stories â€Å"The Gulf Coast,† â€Å"The Louisiana Live Oak Society,† and â€Å"The Man Who Was Almost a Man.† The short story â€Å"The Gulf Coast† shows poverty by the lack of experienceRead MoreThe Gospel Of Wealth By Andrew Carnegie1180 Words   |  5 PagesCarnegie, describes two classes and the association of wealth between them. Adam Smith’s passage, Of the Natural Progress of Opulence, similarly, includes a reciprocal relationship of production between the town and country. 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The American society is conventionally arranged into social classes founded on income, wealth, occupation, educational successfulness and social network. Social classes are defined as â€Å"status hierarchy in which individuals and groups are classified on the basis of esteem and prestige acquired mainly through economic success and the accumulation of wealth.† (â€Å"social class†) For most of American history, social classes have created inflexible barriers, with multiple institutions and businessesRead MoreSociology M2-D1803 Words   |  3 Pagesillness in two different social groups D1 - Evaluate different sociological explanations for patterns and trends of health and illness in two different social groups In this assignment I hope to effectively discuss and evaluate the patterns and trends associated with health and illness within the higher and lower social classes. I am going to do this by discussing and evaluating the following explanations and perspectives within sociology; Artefact explanation, Natural or Social Selection explanationRead MoreSocial Class in America1217 Words   |  5 Pagesopportunities are limited. Usually limited for those who belong to a lower social class. The main reason opportunities are limited are because of America’s social inequality. The social class of America is separated into multiple groups that struggle with each other due to the inequality of power and wealth on the daily basis. Social class has always been influential in America even though many people put forth that someone’s social class is insignificant when building friendships or any other relationshipRead MoreModels Of Identifying Problems And Strengths1550 Words   |  7 Pages Models of Identifying Problems and Strengths 1. Individual problem or barrier that participant faces. For the purpose of this paper, I will be using a fictitious name when describing my client. Henry Montoya, 42, sought services for parenting classes after Department of Children and Family Services (DCFS) opened a case against him. DCFS claimed that Mr. Montoya failed to protect his 6 children from their mother who was under the influence of drugs and alcohol. Mr. Montoya was working and livingRead MoreThe Third Article Is By Murali ( 2004 ) Essay1674 Words   |  7 PagesThe third article is by Murali (2004). This article looks into poverty at a deeper level and explores how it directly and indirectly affects mental health. It looks at it in the context of the growing inequality between the classes. This article mainly focuses on the children and how their social class shapes their mental health. It is important to look at how it affects children, because the children as they grow can either accept it or work hard to change it. It is hard to see upward mobility fromRead MoreRelati onship Between Poverty And Crime Essay1485 Words   |  6 Pagesrelationship between poverty and crime will be examined in this literature review. The topic is interesting because there is a relationship between poverty and crime. Society uses a system that separates people by social class. Social class is determined by the total amount of income and wealth that a person has. According to Segal, Gerdes, and Steiner (2013), a person’s living expenses and needs are not met due to the lack of proper wages would be considered living in poverty; the year 2009 a total

Tesla International Marketing Roadster Battery System

Question: Discuss about the Tesla International Marketing for Roadster Battery System. Answer: Introduction It is observed that the global automotive industry has been booming with success thus exhibiting great development and profitability. Further the aspect of non uniformity can be speculated in the global market. However the officials related to the automobile industry seem hopeful regarding the US market, especially about the North American market. The market researchers have estimated that the sales in the North American region are likely to rise from 13 million cars to 16 million cars within 2018. The auto sector of India is booming along with its fastest growing economy. Tesla Motors is a 13 year old American multinational company that excels in selling electric cars and other related car parts. This report will shed light on Teslas products and the market that the company can penetrate thereby assessing the companys business scenarios and strategies (Eberhard Tarpenning, 2006). Macro and Micro factors of automobile industry Thus with the increase in the number of automobiles, the want for the consumption of oil is also magnifying. Thus the new concept of the electric cars is filling up the space. The main macro factors behind the electric car industry are as follows: Due to the high consumption of oil and petroleum, the electric cars are notably being brought to existence As a result of manufacturing more electric cars, the electric car market will in turn be creating more jobs and a job market The electric automotive sector is estimated to upgrade the living standards of the humans connected The introduction of the electric cars in the market will certainly minimize the usage of foreign oil and thus its demand (Motors, 2011) For example, out of the total oil consumption in US, it is witnessed that around 70 % of the oil is utilized for transportation purposes. Further the passenger cars are creating the 70 % of oil consumption in the US. Again on the other hand, nations like India and china are also demanding more and more oil to the rising demand in their middle class segment of the society. Thus this may lead to the usage of almost 1.5 billion automobiles on the surface of the globe within 2050 which used to be 750 million during 2010. Hence, this sort of scenario calls for the manufacturing of electric cars and the advent of new and updated technologies (Motors, 2015). Nonetheless, the introduction of the electric automobiles in the global market will certainly create new job vacancies for the global population. This is because the new drive to updated technologies and its innovativeness will genuinely demand more and more workers which will in turn create jobs. Thus the manufacturing sectors, the technology segment, the research and development sector and others will require human resources that are to create job vacancies for the global population (Rohter, 2008). In order to switch on to new and upgraded technologies and the usage of electric automobiles the communities and societies at large must be well harnessed and equipped with knowledge to deal and drive with it. Thus it requires qualified and well informative persons to handle or buy the electric vehicles. Further the oil consumption will be minimized which again can be demonstrated as another form of living a better, healthy and quality life. It is further speculated that most of the countries have to buy oil and export it which displays the countrys money goes outside. Therefore the inception of electric automobiles can be instrumental in bringing down the level of money spent on foreign oil opined Martins et al. (2015). Added to this, there are certain micro factors that are affecting the inception of electric vehicles. It is speculated that the persons pertaining to the age group of 45 to 55 years are exhibiting interest to buy the electric cars. However, the cost and pricing of the electric automobiles are making them sceptical in taking decisions. However the consumers living in the urbanized zone have expressed awesome interest while it comes to buying the electric cars. There is also an assumption regarding the electric automobiles that sticks around the common buyers that these automobiles render less mileage and is favourable to run on small trips (Karamitsios, 2013). Physical evidence The physical evidence refers to the physical stores in this scenario. Tesla operates certain interactive stations along with its physical stores. The stores are located in the busiest places in US, Europe and Asia. The interactive stations introduced at the stores attract the consumers with their hi-tech and digitalized versions thus displaying the features and characteristics of the car (Rohter, 2008). Criteria for entry The criteria for entering the market has been its innovative green vehicle and selling of the car components. Another criterion for entering the market has been the companys plan to target the niche and affluent class of the global society who are more informed and aware regarding the environmental hazards. The master stroke of the company appears pretty innovative. Moreover the company makes electric cars without compromising anything. Joint Venture Toyota was into a joint venture with Tesla and invested $ 50 million to bring out its products that has Teslas green motor components. However, the joint venture does not exist now. It also got into ventures with Mercedes Benz A Class thereby manufacturing 500 automobiles only (Motors, 2011). Piggyback Piggyback marketing refers to less cost entry in the market. Teslas automobiles are very costly and thus it gets governmental subsidies. Moreover it also sought joint ventures to entry different markets. License Tesla is a starter in manufacturing the electric vehicle thereby boasting its car components. However, the business enterprise started in 2003 and operates in selective locations of Asia, Europe and US. It is still looking forward to get its licenses for other nations like India, Singapore, Michigan, and North Carolina and so on (Luthra et al. 2011). Contract Tesla went into contract with few companies such as Toyota who invested $ 50 million. It also went into contract with Dailmer and Mercedes Benz. Presently it is noted that the company might enter into contract with the LG to put LG displays on its Sedan products (Martins et al. 2015). Tesla exports Tesla has been found to export its Model S car in several destinations like Netherlands, China, Hong Kong, Belgium and so on in the year 2014. Entry Mode Tesla inputs an innovative strategy for its entry mode. The innovative strategy is its manufacturing of green cars. Moreover it gets government subsidies for its green products. It uses international strategic alliance to entry any new market (Rohter, 2008). Choice of countries based on 12 Cs The apt choice of the country on the basis of 12Cs is India as all the situations pertaining to the 12 elements seem favourable. Barriers to entry Teslas barriers to entry are its high pricing strategy and its cost to manufacture green cars. Nonetheless, it receives subsidies for its production (Klepper, 2007) Tesla Motors internal business factors In order to analyze the internal business aspects of any prevailing organization, a SWOT analysis can be performed which will assess the internal environment of the company as well as determine its strengths, weaknesses, opportunities and threats. Tesla Motors is a multinational American company that produces as well as designs high end automobiles including electric cars (Mangram, 2012). The SWOT analysis of Tesla is as follows: Strengths The best characteristics that Tesla electric cars possess are its energy efficient feature. It is observed that the automobile make use of the renewable energy like solar energy. Strength of the company is that it is a much acknowledged supplier for motor parts to other companies. For example, Toyota is one of its customers who buy the machinery parts from Tesla. Moreover the company shares an excellent rapport with several steady investors such as the Google, Panasonic, Daimler as well as the Toyota Motors (Hafner Tomlin, 2006). Weakness The car company is seen to come up with a new model which has been termed as the model X but has been acknowledged to be pretty expensive. This has been one of the reasons to drive away the consumers from buying it. Another aspect of its weakness is that the company takes lot of time to deliver the desired product towards its targeted consumers. This is because of its limited production capability. Another scenario that can be counted as its weakness is that the business enterprise holds an enormous debt of around $ 455 million which is shown as negative cash flow in its financial statement thus making the position of the business enterprise quite vulnerable. Tesla does not possess too much experience in the global market while compared to its competitors such as General Motors, Toyota and others (Rohter, 2008). Opportunities However when it comes to opportunities the business enterprise surely have great opportunities in the market due to its advanced usage of technology and manufacturing of the electric automobiles. Another point is that the global community is seemed to become more conscious about the environmental hazards and the problems that the fuel automobiles create. This will create a different revolution all together for the demand of electric cars in the global market. Again on the contrary it is noted that various nations like US provides subsidies for the manufacturing and selling of electric automobiles in the market (Martins et al. 2015). Threats One of the threats that can be counted while viewing the companys scenario is that the models and the electric automobiles of the business enterprise are too expensive to be afforded by the common mass of the global society. Another threat is that the company gets from its competitors. Moreover the number of competitors giving stiff competition to the business enterprise has also magnified considerably. For example Volkswagen is giving a stiff completion to the company Tesla (Klepper, 2007). Evaluation of the automotive industry market It has also been discussed earlier that the automotive industry corresponding to the global market is non uniform in nature. The notable shifts to be traced pertaining to the demand of the consumers, extended regulations and requirements in order to maintain the safety and the corresponding fuel economy relating to fuel as well as the magnified amount of data and information collected. The point that there is a certain shift in the demands generated from the consumers are driving the automotive companies to engineer new and updated technical products and cars so that they are able to cater in a batter way to the needs of the consumers. Here comes the aspect of product differentiation and that is the part that most of the companies are trying to implement and deliver to their targeted consumers. This calls for the inception for the electric cars in the market (Luthra et al. 2011). There are certain strategies abiding by the CAF (Corporate average fuel economy) coined by the US are found to be difficult and tight to follow while it comes to the OEM (original equipment manufacturers) and thus it increases their overall cost. This can be another reason to come up with the electric cars. Along with the advent of the technology, there are more data and information that can now be accumulated so that the buyers are able to get a good hand over comparing the prices, features and the technology offered by the car companies. Moreover the buyers are able to communicate with the other fellow consumers or the car users which certainly provide a good deal of knowledge before buying. Thus the bargaining power of the consumers relating to the automobile industry has increased (Bhaumick Driffield, 2010). There are quite a few booming automotive industry sectors like US, China, Europe and others. However the automotive industry of India is growing with a faster pace and so the economy of India. Recommended market for Tesla- India Presently the Indian automotive sector and the market is considered to be one of the booming markets all over the globe and is the centre of attraction for the KPMG ventures. This is because the economy of India has also considerably possessed a strong and robust position in the world economy chapter. One of the significant reasons to this aspect is that the present Indian government, the NDA government is inviting lots of foreign proposals and promoting foreign direct investments. Presently the Indian government is adding a lot of initiatives to its automobile sector in order to promote the green vehicles and the green technology. The annual growth rate of the Indian automobile sector is estimated to be 19 %. Moreover the nation plans to manufacture 5 million more vehicles for its consumers towards the closing of the year 2016 (Motors, 2011). Undoubtedly, the 5 million figures will be transformed into 10 million cars manufactured at the end of 2020 which will certainly provide a great mileage to Tesla Motors to operate its business and earn certain amount of profit. Thus these are the favourable conditions that Tesla might enjoy if it explores the Indian market. Recommended market entry strategy for Tesla It is recommended that the business enterprise follows the foreign direct investment as India is encouraging it. India is witnessed to apply the make in India move through which many foreign companies are invited to invest money and resources thereby manufacturing and producing products in India and exporting to other nations from India. Nonetheless this strategy appears to be encouraging for the Tesla Motors as it can invest money and start its own manufacturing plant in India thereby creating jobs for many Indians (Rohter, 2008). It is speculated that the transport minister of India, Nitin Gadkari is looking forward to Teslas investment thereby giving the privilege to the company for setting up its biggest plant within Asia. Well there are few brands that have introduced the electric cars or the hybrid cars in the Indian market. They are the Mahindra, Toyota, Maruti Suzuki, BMW and so on. Thus the Indian crowd is not absolutely unknown to the concept and the idea of running electric cars which acts as an added advantage for the company Tesla because it will not be the first driver of the concept (Luthra et al. 2011). Recommendations to Teslas marketing mix The marketing mix tool comprises of the 4 Ps that is the product, price, promotion and place. Product Owing to the product variant, it is comprehended that the company must sell its electric cars in the Indian market as it does in other markets. Moreover the company might introduce the concept of free charging for its electric cars which might gain in more consumers thereby acting as an added value to the variant (Luthra et al. 2011). Place When it comes to place, India seems to be the most appropriate country where the company can pinpoint the busiest and costliest places of India to run the show. For example, the places like Mumbai, Delhi, Bengaluru can be the favourable places to open the stores (Berdichevsky et al. 2006). Promotion When its promotion is concerned the company can actually club with the Indian government to promote its business and its manufacturing plant in India. Moreover the company can endorse celebrity figures and do advertisements on its products (Bhaumik Driffield, 2010). Price The price that the company sets for its buyers need to be competitive which is at par with the other competitive brands. Moreover owing to its costly products, the company can target the niche segment of the Indian society like the political leaders, celebrities, sports persons and other Indian industrialists (Mangram, 2012). Conclusion Thus to conclude, it can be stated that India seems a favourable spot for the Tesla Motors to perform its venture. Owing to the fast growing Indian economy and its respective car market, Tesla like other automotive companies such as general Motors can also utilize the situation and earn good profits out of a good deal (Klepper, 2007). Appendices Tesla Swot Analysis Strengths Electric cars possess energy efficiency characteristics Well known supplier of motor parts Manufactures green vehicles Business collaboration with giant global players like Google, Toyota Motors, Daimler Opportunities Steady opportunities in the market for its advanced technology usage Diverse countries give subsidies to green cars which opens up opportunities for the company Magnified oil prices People awareness regarding environmental scenario Weakness Green cars of the company are very expensive to buy Still most of the countries do not use technologies that support the green cars Tesla takes too much time to deliver its products The company owes a debt of $ 455 million Threats The company facing threats from its competitors especially Volkswagen giving competition The products are too costly The middle class segment of the society are not able to afford its products Tesla- Brand Audit Brand Proposition Provides innovative and new products such as the green vehicles. Uncompromised luxury vehicle dealer Brand identity Best quality and creative green vehicles Hyperbolic, luxury car brand Possess robust brand recognition Brand Strategy Product differentiation strategy Incorporates brandtech strategy that is constructing powerful brand with the innovative technology Brand association Creativity, first generation green vehicles founder, reliability, luxury and sophistication Brand Development Innovation Manufacturing luxury green automobiles Online promotions and viral marketing Brand Personality Sophisticated design Manufacturer of electric vehicles Youthfulness and sustainable Brand Strength Creation of multi-network model through online community Creative and innovative ideas of marketing and public relations Highly updated and innovative technology usage Sophisticated car models Sells green vehicles Brand Positioning High priced cars Great quality of products Tesla has acquired its 10th position among the top ten car brands of the globe Tesla Marketing Mix Product Highly innovative products Updated technologies used in manufacturing products Green and thoroughly electric automobiles Produces automobile parts and components Price Product price is too expensive Promotion Mainly online and viral marketing Strong celebrity endorsements including Hollywood celebrities like Leonardo Dicaprio Place Teslas presence is found in North America, Europe and Asia References Berdichevsky, G., Kelty, K., Straubel, J. 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